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ICAEW

Case Study

ICAEW: Aligning Digital Strategy with Stakeholder Needs

ICAEW (Institute of Chartered Accountants in England and Wales) is a globally recognised professional membership organisation for chartered accountants. With over 180,000 members and students across 148 countries, ICAEW promotes ethical standards, professional development, and sustainable economic growth through its qualifications, thought leadership, and advocacy.

Objective

ICAEW sought to assess and enhance its digital ecosystem to better serve members and stakeholders. The goal was to audit existing Sitecore implementations, identify UX challenges, and define a strategic roadmap for future digital transformation.

Solution

We conducted a comprehensive Sitecore audit and strategic consultancy engagement. This included:

  • Stakeholder interviews to uncover pain points and opportunities.
  • UX evaluation of current digital platforms.
  • Recommendations for optimising content delivery, personalisation, and member engagement.
  • Strategic roadmap outlining phased improvements aligned with ICAEW’s business goals.

Results

Clear roadmap and actionable insights for digital transformation.

Key Outcomes:

  • Identification of UX and content gaps across platforms
  • Strategic alignment of digital goals with member needs
  • Foundation laid for future Sitecore upgrades and personalisation
  • Enhanced clarity on digital priorities and stakeholder expectations.

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