Sitecore Symposium was full of big announcements – we’ve summarised some of the headlines below.
SitecoreAI brings together DAM, CMS, Search, Commerce, CMP, and Personalisation into a cloud-native, AI-driven hub. With many features available immediately and others, such as DAM features arriving in December, to be rolled out over time.
With the above Unified Platform features coming from just a few modules, the pricing will have just one metric per module. For example, the module involving DAM will be concurrent users, where the module involving CMS the metric will be visits.
Marketers can build, customise, and orchestrate workflows using intelligent agents. These agents automate repetitive tasks, coordinate complex workflows, and integrate with third-party tools. Pre-built or custom agents are already available to use, but over time this will increasingly become integrated with every aspect of the platform… AI is the platform. Existing examples include agents for research, bulk content generation, translation, account enrichment, brief generation, blogging, SEO/AEO research, and competitor analysis.
Visual, no-code workflows connect multiple agents, automating complex processes and supporting account-based marketing and context-aware content delivery. Flows are a core aspect of Agentic Studio alongside Actions, Agents, and Signals.
The Marketer MCP is an MCP aimed at marketing functions, to enable AI Agents to perform them. The AgentAPI is the underlying API which the Marketer MCP consumes, and these can be utilised from Agentic Studio, and externally from Agents outside the platform where desired. Whilst the initial focus is on marketers, a more developer focussed MCP Server is on the roadmap to help with things like creating renderings, templates, etc.
App Studio, Sitecore Connect, and Marketplace allow developers and partners to create, configure, and publish custom apps alongside the AI agents in Agentic Studio and externally. Enabling partners and customers to expand Sitecore’s capabilities. The extensibility Sitecore has always been loved for is back on the agenda.
Ensures all AI-generated content aligns with approved brand guidelines, improving compliance and creative output. These are the features of Sitecore Stream, plus some outright new ones in the form of Design Studio and Agentic Studio, integrated to every part of the platform.
Features for bulk data export, editing, validation, and asset analytics help teams manage content efficiently and track performance. These will be the DAM features that seem to be coming from Content Hub and integrated into the platform, but to be seen how this works once released.
Includes tools for metadata enrichment, annotation, and review, supporting streamlined asset management and governance. This will be interesting to see the overlap between features in SitecoreAI vs Content Hub. The impression we got was that for things like making Campaigns and Content Operations use cases that might currently use CMP, SitecoreAI would cover many of such use cases.
Advanced tools for component generation, site translation, instant publishing, and analytics. The Content SDK is a pre-requisite for using Design Studio, so a pressing reason to migrate from JSS immediately aside from the long-term support. It’s also got performance improvements, and at some point JSS will become unsupported in SitecoreAI.
Design studio lets you build forms, and generate variants of components with AI. It allows you to describe your components to enable AI to be able to understand where they should appropriately be used. These features seemed similar to Gradial, so that if just working in SitecoreAI you could achieve similar outcomes.
The underlying technical infrastructure will soon be completely migrated to Azure. This means for any customers who have a MACC agreement with Microsoft they can now have their discount applied across all components, and also have them count and consumption. Furthermore, moving to Cosmos DB for the Content Service, which underpins most of the new world, gives great scalability alongside resiliance where noisy neighbours would be a thing of the past.
A new data and content engine that will power SitecoreAI, where the same products will have new benefits being rolled out over time with the intention being that customers won’t see significant disruption.
An AI driven content migration tool from any platform to SitecoreAI – with around 70% reduction in effort.
Updates for Windows Server 2025, .NET 10, and related identity and service components, our reading of this was that XP as a platform would be largely getting rebuilt away from .Net Framework to be on the latest and greatest .Net has to offer. This shows commitment to the XP roadmap, despite almost everything else at Symposium being focused on SitecoreAI.
