Industry Reports

Read our leading industry reports on the latest trends and digital maturity, filled with valuable data to ensure you stay ahead within your sector.

Hotels

The World’s Top Hotel Groups 2024 Digital Maturity Report

The 2024 Digital Maturity Report for Hotel Groups shares in depth research and analysis of the digital effectiveness of the world’s leading 20 hotel groups and hotel digital transformation. The report uncovers unique insights and findings across 12 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

Home & Furniture

The Annual Commerce Competency Report 2023/2024

Our report uses research and analysis of the commerce competency based on 10 key aspects of commerce including:

  • Basket Design
  • Payment Processing
  • Search Features
  • Responsiveness
  • Performance

Using industry tools, collected data and best practices, we’ve identified Home and Furniture brands who are getting it right, and those who are still falling short of their competitors. We also make suggestions on where brands can invest to improve each of these aspects.

Airlines

The World’s Top Airlines 2024 Digital Maturity Report

The 2024 Digital Maturity Report for Airlines shares in depth research and analysis of the digital effectiveness of the world’s leading 50 airlines and airline digital transformation. The report uncovers unique insights and findings across 11 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

Asset Management

The World’s Top Asset Management Firms Digital Maturity Report 2024

The 2024 Digital Maturity Report for Asset Management shares in depth research and analysis of the digital effectiveness of the world’s leading 50 asset management firms. The report uncovers unique insights and findings across 11 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

Finance

Trends in the Financial Sector Whitepaper 23/24

Featuring in-depth research and analysis on the challenges currently faced by the financial sector in the UK, GCC, and DACH. Discover key trends and industry shifts that are shaping the future of finance, such as:

  • The transformative power of composable banking
  • The upcoming changes in marketing budgets and their profound effects on the financial sector
  • Why digital transformation is no longer an option but a necessity
  • The challenges and best practices in measuring customer satisfaction within the financial industry

Finance

Top 100 Insurance Companies 2023

The 2023 Digital Maturity Report for the Global Insurance Sector includes unique research and analysis of the digital effectiveness of the top 100 insurance companies across the globe. The report highlights the findings across 10 core aspects of digital, including:

  • Website effectiveness
  • Content marketing
  • Search Engine Optimisation (SEO)
  • Social Media
  • Personalisation

Finance

Top 20 Insurance Companies in the Middle East 2023

We compare the digital strategy of the middle east’s top 20 insurance companies. By measuring key metrics in core aspects of each of the organisation’s digital marketing activities, we calculated an overall digital maturity score (%).

The Categories Measured were:

  • Audience Level – World worldwide organic + paid traffic
  • Search marketing – Organic
  • Search marketing – Paid
  • Content Marketing (Including News, Blog, Images & Videos)
  • Email Marketing
  • Social Media Marketing (Including Facebook, LinkedIn, Twitter, Instagram & YouTube)
  • Website Effectiveness (Including Page speed, Multilingual, Mobile Friendly & Accessibility)
  • Personalisation
  • Mobile App
  • Remarketing
  • Website Platform

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