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Robert McGovern

Sitecore Optimisation Consultant

As a Sitecore Optimisation Consultant, Rob is involved in all things Sitecore and sits in the middle of our developers, designers, and the client, making sure that each project gets the most out of the Sitecore tools and features that are on offer.

In this composable world, Rob makes sure he stays on top of the latest tools and the features that become available for these tools on a regular basis.
He helps in pitching and implementing new Sitecore tools with both current clients and new clients, and you’ll generally find him working on strategic projects around content and personalisation as well as delivering training to clients.

Rob's been a Sitecore Strategy MVP for the last three years and have spoken at a number of Sitecore events in the region.

Rob's Insights

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AI

AI Max for Search: Google Tightens Its Grip on the SERP

In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more
Optimizely

Is a DAM the Answer?

Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery, brand videos, brochures, social graphics, and files end up scattered across cloud drives, legacy systems, and desktops. The result? Duplication,... Read more
AI

AI’s Rapid Evolution: Embrace the Change

Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more
AI

The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility

When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more