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Isabelle Stephen

Account Manager and Optimisation Consultant (MVP), UAE

As an Account Manager and Optimisation Consultant based in Dubai, UAE, Issy combines her passion for client success with expertise in CRO, personalisation, and digital strategy. With a strong background in Conversion Rate Optimisation (CRO) and personalisation, Issy is dedicated to driving impactful outcomes through data-driven strategies.

Specialising in optimising customer experiences across various CMS platforms, Issy is also a Sitecore Strategy MVP, ensuring that her insights align with industry-leading standards. Her role allows her to blend hands-on optimisation expertise with high-level strategic thinking, providing tailored, value-driven solutions for our clients.

Issy's Insights

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Ecommerce, Content & Experience

Speaking the Language of Leadership with Optimizely Experimentation

For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the... Read more
Content & Experience, Optimizely

Turning Optimizely Insights into Organisational Learning

Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see... Read more
Agentic Orchestration, Optimizely

Scaling Experimentation Strategy with Opal AI

As organisations scale their experimentation practice, the challenge is no longer “Can we run experiments?” It becomes: Can we learn... Read more
Content & Experience, Optimizely

Designing an Experimentation North Star with Optimizely

When experimentation runs without a North Star, a single, unifying measure of success, it quickly devolves into disconnected tests, unclear... Read more
Events, Content & Experience

Driving Digital Experience with Sitecore at Gitex 2024

Driving Digital Experience Innovation with Sitecore  Gitex Global 2024 in Dubai served as a premier global platform for tech leaders... Read more
Content & Experience, Experience Platforms & Operations

Unlocking Creativity with Sitecore XM Cloud Components

Creativity has become a key differentiator for brands. Brands should be continuously searching for ways to bring fresh, engaging content... Read more
Content & Experience, Experience Platforms & Operations

Maximising Efficiency with XM Cloud Explorer Tool

Managing content efficiently is crucial for brands to stay ahead. Sitecore XM Cloud offers a suite of tools designed to... Read more
Content & Experience, Experience Platforms & Operations

Could XM Cloud Be The Next Step In Your Digital Experience?

Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control... Read more
Content & Experience, Sitecore

Sitecore Personalisation for Enterprise Brands

Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and... Read more
Content & Experience, Experience Platforms & Operations

Sitecore Website Essentials

Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful... Read more
Events, Content & Experience

SUGMEA

We spoke to Issy Stephen, about her experience at Sitecore DX and presenting at SUGMEA in February. Issy is the... Read more
Universities & Education, Content & Experience

Introducing Sitecore in School with BIMA Digital Day

This year I was lucky enough to take part in BIMA Digital Day. Digital Day is aimed at 11-16-year-olds and... Read more

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