Ian MacArthur

Chief Strategy Officer

As Chief Strategy Officer, Ian has over three decades of industry experience to support you and ensure your brand puts its best foot forward and wins.
He uses his design thinking to combine your customer needs and business ambitions to give you a blueprint for success in a digital world.

Ian's reputation for award-winning strategy, creativity, marketing, and transformation means he’ll observe critical trends and extract rare insights to craft, deliver, and optimise the ultimate experience that converts.

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Financial Services

Social Media Marketing for Financial Services

Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age, leveraging social media for digital marketing is critical for businesses across all industries, including financial services. Social media marketing provides... Read more
Digital Marketing

50 Reasons Why Digital Marketing Matters in 2025

Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more
Quality Assurance

Think Your Data’s Safe? Why Automated Pen Testing Says Otherwise

Staying Ahead of Cyber Threats with Regular Automated Pen Testing Cyber threats never stand still. Every day, new vulnerabilities and exploits emerge, placing organisations of all sizes at greater risk. Relying on one-time or infrequent security audits is no longer... Read more
Digital Marketing

From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands

For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more

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