Ian MacArthur

Chief Strategy Officer

As Chief Strategy Officer, Ian has over three decades of industry experience to support you and ensure your brand puts its best foot forward and wins.
He uses his design thinking to combine your customer needs and business ambitions to give you a blueprint for success in a digital world.

Ian's reputation for award-winning strategy, creativity, marketing, and transformation means he’ll observe critical trends and extract rare insights to craft, deliver, and optimise the ultimate experience that converts.

Featured posts

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Travel & Transport

Getting Less Traffic? Are You Prepared for the Seismic Search Shift in Travel?

The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
AI

Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.

Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more

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