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Microsoft Dynamics CRM

The data behind customer experiences that convert

Microsoft Dynamics 365

Microsoft Dynamics CRM, now officially called “Microsoft Dynamics 365 Customer Engagement”, is a cloud-based software suite from Microsoft that allows businesses to manage and track customer interactions across sales, marketing, and customer service, essentially helping them streamline their customer relationship management (CRM) processes by centralizing customer data and providing tools to nurture leads and close deals effectively.

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CRM Articles

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Financial Services, Content & Experience

The feature gap has closed. So why are customers still leaving?

Incumbents now make up seven of the top ten banks by feature score. 11:FS benchmarking from August 2025 puts NatWest... Read more
Financial Services, Content & Experience

How do challenger banks resist the urge to settle down?

UK challenger banks have won. But is it the battle, or the war? Monzo achieved its first full-year profit in March... Read more
Content & Experience, Optimizely

Speaking the Language of Leadership with Optimizely Experimentation

For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the... Read more
Content & Experience, Optimizely

Turning Optimizely Insights into Organisational Learning

Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see... Read more
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