Sangeeta Brady

Chief Operating Officer

Sangeeta has always had a passion for all things digital. With the new emerging technology fused with the synergy of leading customer experience - the digital playground is certainly a place she enjoys exploring. For Sangeeta, only a few things beat the feeling of getting a brief and collaborating with the team on how we want to implement or deliver the objectives. A position where you can really see the magic happening first-hand.
Over her career, Sangeeta was lucky enough to lead many groundbreaking projects and business transformations for many sectors and top companies ranging from Automotive, Sports (World Cups), FMCG, Media, Entertainment, Travel, Fashion and retail to name a few.
Outside of work, she enjoys spending time with her family, which involves a good amount of dancing. make believe and travel.

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AI

AI Max for Search: Google Tightens Its Grip on the SERP

In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more
Optimizely

Is a DAM the Answer?

Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery, brand videos, brochures, social graphics, and files end up scattered across cloud drives, legacy systems, and desktops. The result? Duplication,... Read more
AI

AI’s Rapid Evolution: Embrace the Change

Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more
AI

The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility

When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more

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