Sangeeta Brady

Chief Operating Officer

Sangeeta has always had a passion for all things digital. With the new emerging technology fused with the synergy of leading customer experience - the digital playground is certainly a place she enjoys exploring. For Sangeeta, only a few things beat the feeling of getting a brief and collaborating with the team on how we want to implement or deliver the objectives. A position where you can really see the magic happening first-hand.
Over her career, Sangeeta was lucky enough to lead many groundbreaking projects and business transformations for many sectors and top companies ranging from Automotive, Sports (World Cups), FMCG, Media, Entertainment, Travel, Fashion and retail to name a few.
Outside of work, she enjoys spending time with her family, which involves a good amount of dancing. make believe and travel.

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Sitecore

Hexagon launches new website with Remarkable at HexagonLIVE 2025

We’re proud to share that Hexagon has just gone live with the first phase of its new global website, unveiled during HexagonLIVE 2025 in Las Vegas. It marks a major milestone in a far-reaching digital transformation initiative – and we’re honoured to be... Read more
Digital Marketing

Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search

Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by humans). We’re moving fast from a world where search engines just index content, to one where generative models synthesise, prioritise,... Read more
Travel & Transport

Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?

The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more

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