Sangeeta Brady

Chief Operating Officer

Sangeeta has always had a passion for all things digital. With the new emerging technology fused with the synergy of leading customer experience - the digital playground is certainly a place she enjoys exploring. For Sangeeta, only a few things beat the feeling of getting a brief and collaborating with the team on how we want to implement or deliver the objectives. A position where you can really see the magic happening first-hand.
Over her career, Sangeeta was lucky enough to lead many groundbreaking projects and business transformations for many sectors and top companies ranging from Automotive, Sports (World Cups), FMCG, Media, Entertainment, Travel, Fashion and retail to name a few.
Outside of work, she enjoys spending time with her family, which involves a good amount of dancing. make believe and travel.

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Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
AI

Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.

Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more
CRM

Why Your CRM Is Damaging Your Business

Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout.  Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more

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