Richard Edwards

.Net & Support Practice Lead

As the Head of Optimizely Development, Richard oversees all aspects of Optimizely implementations, ensuring that clients maximise the platform’s capabilities to meet their strategic goals. Sitting at the intersection of development teams, designers, and client stakeholders, Richard ensures each project delivers optimal value, leveraging the full suite of Optimizely tools and features.

In a fast-evolving ecosystem, he remains at the forefront of innovation, keeping up to date with new technology, integrations, the latest developments in Artificial Intelligence to offer cutting-edge solutions.
His role also includes leading the implementation of enterprise-grade content management and digital experience solutions for new and existing clients, working on high-impact strategic initiatives, including personalisation, content optimisation, and advanced integrations, while also driving technical training and mentorship for team members.

Richard's focus is on creating scalable, robust, and user-focused solutions that align with the unique needs of each client.