Andrew Reeves

Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more

Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout.  Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more

On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry.   As user behaviour shifts, technologies mature,... Read more