In financial services, digital consistency isn’t just a technical challenge, it’s a strategic and legal imperative. For organisations like Just Group plc, managing a portfolio of websites across multiple brands and business units demands a solution that’s scalable, secure, and future proof.
That’s where Optimizely CMS and Remarkable’s shared templates strategy come in.
Over the past few years, we’ve partnered with Just Group to consolidate over 15 websites into a unified, multi-site content architecture using Optimizely CMS. The result? A streamlined digital estate that’s easier to manage, faster to evolve, and built for long-term success.
Shared templates are reusable page and block definitions that allow multiple websites to share the same underlying structure and components. This approach offers:
Each site, whether it’s We Are Just, Hub Financial Solutions, or Work at Just, maintains its own branding while leveraging a common set of templates tailored to its unique content needs.
The Optimizely CMS provided the flexibility and power needed to deliver multi-site content at scale, especially when it comes to reusable page and block templates. Its out-of-the-box support for modular content architecture allows our team to define shared components once and deploy them across multiple branded sites with ease.
A key feature that supported governance and flexibility was the Allowed Types configuration. This enabled our developers define which page types can be created within specific sections of the multi-site page tree, and which block types are permitted in designated content areas. This ensured that Just Group’s editorial team had the freedom to build rich, engaging content while staying within brand and structural guidelines. Our implementation included:
A robust library of CMS-editable blocks and layouts:
Each site maintains its own brand identity through configurable stylesheets and modular design patterns, ensuring brand integrity while leveraging shared infrastructure.
We embedded a comprehensive set of SEO, accessibility, and performance enhancements into every shared template:
These enhancements ensure every site was not only discoverable but also performant, secure, and inclusive.
Q: Can we customise the look and feel of each Optimizely CMS site?
Yes. The templates are fully white labelled, allowing for brand-specific styling while maintaining shared functionality.
Q: How do Optimizely CMS shared templates handle SEO?
We implement semantic HTML, schema markup, and accessibility best practices to ensure strong SEO performance across all sites, with minimal content editor overhead.
Q: What if one Optimizely CMS site needs a unique feature?
Custom blocks can be added to the shared library or scoped to specific sites without affecting others.
Q: Is this approach suitable for regulated industries?
Absolutely. Shared templates support centralised governance, making it easier to enforce compliance across multiple digital properties.
This is what happens when passionate teams collaborate with determination, guided by insight and open-minded innovation. If you’re ready to explore how shared templates and Optimizely CMS can transform your digital estate, we’d love to talk.
