As the year ended, Remarkable’s Client & Sales team looked ahead to 2026, sharing their boldest predictions for the future of digital, sales, and marketing. Here’s what they see on the horizon:
Ian MacArthur sees visual search overtaking text queries in retail, with “camera-first” searching becoming the norm for fashion, home décor, and more.
Alex Lee believes everyone will need to become “more developer”, learning to use code and APIs to automate and innovate.
Steph Powis highlights content strategy as the ultimate competitive edge, with brands needing to create clear, authoritative content trusted by both humans and AI.
John Whittome expects advertising revenue to shift to AI platforms, with conversational ad formats, context-driven placements, and transaction-based models.
Marie Heinsen warns that cyber security will remain critical, especially as data visibility to LLMs increases.
Kier Humphreys tips AISoV (AI Share of Voice) as the metric of the year, though it will remain difficult to quantify—making attribution and data even more valuable.
Emma Nijjar emphasises the importance of building trust through transparency and genuine human connection.
Kartika Chandramohan predicts that as AI adoption rises, clients will value unique, human-created ideas as the new premium.
Peter Clisby foresees the rise of Agentic AI applications—built by developers, integrating business logic and leveraging both LLMs and classic AI services.
Paul Stephen expects brands to shift towards SLMs (Small Language Models) to retain control over their data and IP.
James Gray predicts a big AI market scare at some point in H1 of 2026, and a ‘severe correction’ when AI investors have a “show me the money” moment.
Ross Breen identifies three key trends: conversational interfaces becoming standard, personalisation as a baseline expectation, and trust as the defining differentiator in an AI-driven world.
2026 will be a year of reckoning for AI, where those who blend technology with human creativity and trust will lead the way.
What lies ahead for your business this year?
