Insights

Insight-driven, quality-focused content written by the experts.

Optimizely

Optimizely vs Shopify – What’s the difference?

Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Optimizely

Opticon 2022 – Introducing the new Optimizely

The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of... Read more
Optimizely

Peerius Episerver Explained

With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Optimizely

Monetate vs Optimizely

Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now... Read more
Financial Services

Law Firm Marketing & Digital Maturity

The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
Financial Services, Digital Marketing

Law Firm Digital Marketing Strategy Guide

Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern law firms. Around 33% of all potential clients start their search for legal representation online and when Google processes 8.5... Read more
Optimizely

Siteimprove Episerver Explained

Take your Episerver Content solution to the next level with leading content performance software, Siteimprove Episerver. Read more
Financial Services

Content Marketing for Law Firms: The Guide for Success

Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue opportunities. Digital marketing has never been so critical for the legal sector. The COVID pandemic forcefully shifted firms sector-wide to... Read more

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