Insights

The Free Plan Contrary to popular belief, Optimizely does offer a free plan: Free Feature Flagging. This plan is designed to empower organisations to roll out new features and assess their impact without creating any costs. This plan provides access... Read more

Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website conversions and enhancing user experience. Two of the leading contenders in this field are VWO and Optimizely, both of which... Read more

The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver)  acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more

Optimizely is a pioneering force in the digital experience space, and this is rapidly picking up pace as it scales up its offering. Opticon 2023 saw the announcement of lots of exciting things for the Optimizely product suite, especially marketing... Read more

Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when customers need them, and minimizing excess inventory that can tie up capital. Whilst brands can look to make improvements in... Read more

Optimizely Graph has emerged as a game-changing solution that is redefining the way businesses create, manage and deliver their content. Originally the technology was launched in summer 2023 with a heavy focus on content, however, Opticon 2023 unveiled further updates... Read more