Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Digital Marketing
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more
Ecommerce, Digital Marketing
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating e-commerce experiences that are not only satisfying but also increase sales and customer retention. Yet an often overlooked data source... Read more
Ecommerce
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that single buy into a continuum of recurring revenue. In a landscape marked by budget-conscious consumers and a generation that is... Read more
Ecommerce
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have come to expect tailored product suggestions that cater to their individual preferences and needs. That being said, providing consistent recommendations... Read more
Optimizely
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers across all digital touchpoints. The vast suite of products empowers organisations to embrace the power of data and experimentation to... Read more
Optimizely
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences that keep customers coming back for more. Customized Commerce is the go to platform for organisations looking to create interactions... Read more
Ecommerce, Sitecore
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping right now. Working with Advanis, Sitecore surveyed over 2000 UK residents to understand their biggest concerns and motivators going into... Read more
Ecommerce
Designing the Perfect Basket
Inventory management can make or break an online store. It’s about optimising stock levels, ensuring products are readily available when customers need them, and minimising excess inventory that can tie up capital. And whilst brands can look to make improvements... Read more