Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Content & Experience
January 24, 2023
THE METAVERSE AND ECOMMERCE, WHAT YOU NEED TO KNOW
Whilst the metaverse may still feel like something from a sci-fi film, its impact has the potential to revolutionise how...
Ecommerce, Agentic Orchestration
January 19, 2023
HOW TO RECESSION PROOF YOUR ECOMMERCE BRAND
Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond....
Ecommerce, Contentful
January 10, 2023
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique...
Ecommerce, Content & Experience
January 9, 2023
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce...
Ecommerce, Content & Experience
November 11, 2022
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic...
Ecommerce, Channel Optimisation
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Ecommerce, Manufacturing
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
Ecommerce, Channel Optimisation
August 22, 2022
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users...
Ecommerce, Channel Optimisation
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
Ecommerce, Content & Experience
April 12, 2022
3 Key Tech Tools to Manage your Commerce Brand at Scale
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of...
Ecommerce, Experience Platforms & Operations
March 15, 2022
Episerver vs Magento
Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and...
Ecommerce, CRM & Data
February 28, 2022
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...