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University of Warwick

Reimagining Warwick’s Digital Experience

Case Study

Overview

Founded in 1965, the University of Warwick is a globally recognised member of the Russell Group, known for its academic excellence and innovation. With a strong focus on research and enterprise, Warwick serves a diverse student body and is committed to delivering world-class digital experiences across education, research, and commercial services.

Objective

Warwick aimed to modernise its digital estate to better engage digital-native students and stakeholders. The goal was to unify marketing and IT teams, elevate the university’s brand, and implement a scalable, insight-driven digital experience platform (DXP) that could support personalisation, experimentation, and operational efficiency.

Solution

Remarkable partnered with Warwick to deliver a full digital transformation centred on the Optimizely DXP. The engagement began with a brand refresh and evolved into a comprehensive overhaul of Warwick’s digital infrastructure.

Key deliverables included:

  • Implementation of Optimizely One CMS, CMP, and experimentation tools.
  • Development of a scalable brand portal with integrated DAM, analytics, and personalisation.
  • Migration from Warwick’s legacy Sitebuilder CMS to a modern, enterprise-grade platform.
  • Agile delivery model with phased sprints, stakeholder workshops, and UAT cycles.
  • Training and enablement for Warwick’s internal teams to ensure long-term success

The results

A modernised, scalable digital platform that supports Warwick’s brand, marketing, and student engagement goals.

  • Key Outcomes:
  • 60th anniversary brand refresh delivered through a new D2C website
  • Enhanced governance, accessibility, and content workflows
  • Improved collaboration between marketing and IT teams
  • Expanded scope to include microsites and experimentation roadmap.

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