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Saudia

Case Study

Empowering Global Travel: Saudia’s Digital Experience Overhaul

Saudia, formerly known as Saudi Arabian Airlines, is the national carrier of the Kingdom of Saudi Arabia, headquartered in Jeddah. It ranks third in revenue among Middle Eastern airlines and plays a key role in the Kingdom’s Vision 2030 strategy to modernise infrastructure and enhance global connectivity.

Objective

Saudia sought to overhaul its digital ecosystem to better reflect evolving consumer behaviour. The airline needed a scalable, mobile-first platform that empowered internal teams, improved customer experience, and supported multilingual content delivery across global markets.

Solution

Remarkable led a complex migration from Open Text Web Content Management to Sitecore XP. The project included:

  • Development of reusable, customisable template components to enable content teams to build pages independently
  • A full UX/UI redesign with a mobile-first approach
  • Migration of over 1,000 pages in 8 languages
  • Seamless integration with third-party systems and apps
  • Implementation of advanced CRO tracking and personalisation strategies to drive engagement and sales.

Results

Seamless digital transformation with measurable ROI:

  • 17% increase in conversion rate within 18 months
  • Enhanced mobile experience for a mobile-first audience
  • Reduced reliance on engineering for content updates
  • Improved operational efficiency and marketing agility
  • Increased time spent on site and reduced bounce rates.

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