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Royal Jordanian Airlines

Case study

Elevating Digital Horizons: Royal Jordanian’s Journey to Scalable Personalisation

Royal Jordanian Airlines is the national carrier of Jordan and one of the leading airlines in the Middle East. With a strong international presence and a commitment to customer-first digital innovation, RJ has evolved from a regional airline into a globally competitive brand, offering seamless travel experiences across continents.

Objective

RJ aimed to modernise its digital infrastructure post-pandemic to increase market share, improve customer engagement, and streamline global content delivery. The goal was to create a scalable, multilingual platform that could support personalised experiences and meet international compliance standards.

Solution

RJ partnered with us to migrate from a legacy system to a world-class Sitecore DXP platform. The solution included:

  • A complete website redesign with mobile-responsive UX/UI
  • Multilingual content delivery in 7 languages with localised SEO
  • Integration of data tracking scripts for customer journey insights
  • Hosting on Microsoft Azure with 24/7 premium support
  • Continuous performance monitoring, technical SEO audits, and GDPR/US-DOT compliance
  • Personalised content delivery and third-party tool integrations
  • Ongoing upgrades, versioning, and technical maintenance.

Results

RJ saw a 28% increase in online sales.

Key ROI Highlights:

  • +28% increase in digital sales
  • Enhanced global reach through multilingual content
  • Improved site performance and load times
  • Increased customer engagement via personalised experiences
  • Strengthened compliance and security posture.

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