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McCarthy Stone

Case study

McCarthy Stone: A Blueprint for Customer-Centric Transformation

McCarthy Stone is the UK’s leading developer and manager of retirement communities, with over 54,000 apartments built across 1,200 developments. The company champions independent living for older adults, combining high-quality housing with lifestyle services that promote wellbeing and community.

Objective

McCarthy Stone aimed to modernise its digital infrastructure to better reflect its brand values, improve user experience, and drive conversions. The initiative focused on overcoming legacy technology limitations, enhancing customer journeys, and supporting strategic growth through digital transformation.

Solution

A collaborative programme was launched between McCarthy Stone and Remarkable, focusing on:

  • A full upgrade from Sitecore 9.0.2 to 10.3, eliminating security vulnerabilities and unlocking personalisation capabilities
  • UX and CRO improvements including sitemap redesign, user flow analysis, and customer interviews across three audience segments
  • Development of new page templates based on user research and analytics
  • Ongoing infrastructure support and performance monitoring via Azure and Sitecore engineering.

Results

Digital transformation delivered measurable improvements in engagement and operational efficiency.

Key Outcomes:

  • +230% increase in mobile homepage search clicks
  • +138% improvement in conversion rates through A/B testing
  • Sitecore upgrade delivered on time, improving security and maintainability
  • Enhanced customer segmentation and targeting through BOSS and CRO testing.

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