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AEO & GEO Optimisation

Be the source AI trusts, and the answer your potential customers see first.

The Search Landscape Has Changed (Again)

AI has shifted search and discovery from “10 blue links” to answers and experiences generated on the fly. Google’s AI Overviews, Microsoft Copilot, Perplexity, ChatGPT and other assistants now summarise, cite and recommend, often before a user even clicks a result.

Traditional SEO still matters (and we do a lot of it here at Remarkable), but Answer Engine Optimisation (AEO) and Generative Experience/Engine Optimisation (GEO) are now critical extensions of traditional Search Engine Optimisation.

  • AEO ensures your content is technically and semantically structured to be used and cited as the answer.
  • GEO ensures your entire digital footprint (content, data, UX patterns, authority signals) is optimised for generative models and AI-led experiences across channels.

Why It Matters

  • 40%+ of Gen Z use AI tools like ChatGPT before Google when searching for information (HubSpot, 2024).
  • AI Overviews now appear in ~25% of Google queries in eligible markets — and that figure is rising (BrightEdge, 2024).
  • Brands are seeing 30–40% drops in visitors where AI answers the query up front.
  • The “10 blue links” are dying – zero-click searches and AI summaries are replacing traditional click-through journeys.
  • A Conductor analysis of 118M keywords found:
    • 18% triggered an AI Overview in July 2025 (a 112% increase since April)
    • Financial Services now sees 25% of queries generating AI Overviews
    • AI Overviews are most prevalent on desktop (61%) but growing rapidly on mobile (37.5%)
  • Search is messier than ever: customers bounce between Google, TikTok, Reddit, Instagram and AI tools, making discoverability multi-channel by default.
  • Queries are getting longer and more conversational – ChatGPT prompts average 37.1 characters, over 2x longer than Google searches, meaning content must answer nuanced, multi-part questions.

The takeaway? If your brand isn’t optimised for AEO and GEO, you’re invisible in the next era of search.

How we do it

Remarkable helps you engineer your brand to be cited, trusted, and chosen by AI systems, from AI Overviews to conversational assistants, while driving measurable traffic, leads and revenue.

1. Comprehensive Audits & AI Visibility Assessment

We baseline your current position across traditional and generative search:

  • AI Overview Presence Check: Where and how often your brand appears in AI-generated answers.
  • LLM Citation & Mention Audit: Identify if and how you’re being referenced in ChatGPT, Copilot, Perplexity, and other AI assistants.
  • Entity & Knowledge Graph Health: Ensure your brand, products, and people are clearly understood by AI models.
  • Structured Data & Content Pattern Review: Check schema, machine readability, and fact formatting.
  • Competitive Benchmarking: Analyse why competitors are winning AI citations, and how to beat them.

2. Answer Engine Optimisation (AEO)

We optimise your information so AI can parse, trust, and re-use it.

  • Entity-first content architecture
  • Schema & fact packaging
  • AI-preferred answer formats (definitions, step-by-step guides, key facts)
  • Snippet & overview targeting
  • Source credibility improvements

3. Generative Experience Optimisation (GEO)

We engineer your content, data and interfaces for generative AI consumption.

  • Content assets AI models can easily cite
  • Provenance & trust signals
  • Performance & accessibility optimisations
  • Structured collections & APIs for data recall
  • Continuous assistant testing & iteration

4. Strategic Partnership

We work with your content, web development, and marketing/comms teams to embed AEO/GEO best practices into every part of your digital ecosystem.

5. Measurement & Continuous Improvement

  • Track AI Overview inclusion rates
  • Monitor LLM citations and coverage
  • Measure entity authority
  • Attribute AI-driven traffic and conversions

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Ready to Be the Answer?

Let’s make your brand the source AI trusts.

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