Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be.
We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be.
Using AI can reduce forecasting by 20% and 79% of companies implementing AI in their sales forecasting are reported to achieve 79% accuracy (28% higher than those without). For ambitious and digitally savvy organisations Salesforce Sales Cloud Einstein has the potential to rapidly enhance forecasting and drive excellent results.
Salesforce Sales Cloud Einstein is a sophisticated CRM platform designed to revolutionise sales processes through a powerful artificial intelligence (AI) integration. Salesforce Sales Cloud Einstein empowers sales teams with predictive insights, automation, and personalised recommendations.
Salesforce does all the heavy lifting to empower sales teams. The platform predicts customer behaviour by analysing huge datasets and historical trends. Through this Sales teams can leverage Sales Cloud Einstein to identify promising leads and forecast sales opportunities.
Salesforce Sales Cloud Einstein enables busy sales teams to focus their efforts efficiently, drive revenue growth, and nurture stronger customer relationships in a highly competitive market. With an intuitive interface, it’s easy to use, whether you need to streamline tasks such as lead scoring, improve email prioritisation or simplify opportunity management.
Only 45% percent of sales leaders have high confidence in forecasting accuracy. This is because traditional methods of forecasting sales leave organisations susceptible to miscalculations and missed opportunities.
Traditional forecasting methods are often descriptive, focusing on the examination of past sales data to understand what has occurred. This retrospective analysis provides insights into historical performance but lacks the predictive power to anticipate future trends.
In contrast, predictive analytics sales forecasting leverages advanced data analytics, artificial intelligence (AI), and machine learning to not just analyse past sales data but to forecast future sales outcomes and market trends. This represents a dynamic shift towards a more proactive approach. By 2025, 35% of Chief Revenue Officers will resource a centralised “GenAI Operations” team.Instead of merely reacting to past sales trends, through predictive sales forecasting businesses can now anticipate and prepare for future market conditions and opportunities.
For years, sales teams have relied on various approaches, including manual spreadsheets, intuition, and historical data, to predict future sales performance. While these methods offer a starting point, they suffer from significant limitations that can cripple your sales potential.
Inaccurate forecasts aren’t just an annoyance; they translate into tangible business losses
Einstein Forecasting, embedded within Salesforce Sales Cloud, addresses challenges of traditional sales forecasting by leveraging advanced AI technology to enhance forecasting precision. This AI-driven approach eliminates the guesswork commonly associated with sales forecasting by providing data-backed predictions, thereby offering a more reliable foundation for planning and strategy.
Einstein Forecasting enhances visibility into the sales pipeline, ensuring that sales leaders have a clear understanding of their team’s performance and future revenue streams. It analyses historical sales data as well as current customer behaviours to generate forecast predictions, highlighting potential wins from existing deals, new deals, and opportunities that might close earlier than expected. By identifying these opportunities, Salesforce Sales Cloud Einstein enables sales teams to focus their efforts more effectively and adjust their strategies in real time.
Moreover, Einstein’s predictive capabilities extend beyond simple number crunching. The system provides detailed insights into the factors influencing its forecasts, such as trends in deal closure rates or changes in the sales pipeline, offering sales leaders a deeper understanding of their team’s dynamics and potential areas for improvement. This level of detail and accuracy in forecasting helps organisations optimise their sales processes, improve resource allocation, and ultimately drive revenue growth.
Beyond these core benefits, Einstein delivers a comprehensive impact on your sales organisation:
The cost of utilising Sales Cloud Einstein Forecasting is tailored on a case-by-case depending on your organisation’s needs.Aspects that influence pricing include:
Given the tailored nature of Salesforce solutions and the importance of aligning them with your business objectives, engaging with a partner like Unify who offer a suite of advisory, build and acceleration services in the field of CRM, Data Analytics, and AI can be a strategic step in ensuring a successful implementation that meets your budgetary and operational requirements.
We are Unify, CRM, Data, and Analytics specialists for enterprise-level organisations. We work with ambitious companies on their Digital Transformations and use their data to drive actionable outcomes and drive efficiency. As a Salesforce and Microsoft Partner, we can help your digital transformation program or conduct a customised data and process audit for your business. Contact us today to find out how we can assist you.
Our cutting edge insight and analysis techniques will provide you with a new perspective that helps address your challenges and spot emerging opportunities. By harnessing the power of digital to expose the true voice of your customer we’ll put you on the front foot for what your audiences will expect next.
Contact our experts and one of our teams will assess your entire landscape, considering internal and external data-points, to deliver the insights that will drive your business forward. We’ll tell you the good and the bad, and work with you to utilise this data to supercharge your business.
Our digital transformation team will use insights, experience, strategy and industry knowledge to support you and your stakeholders through a simple journey to understand the risks and opportunities and the cost of not driving forward the right change for your business.
Regardless of your level of knowledge and experience using the Sitecore Experience Platform our Academy programme has something for you.
Our Experience Tracks delve deep to uncover not just the ‘how’ but the ‘why’ of context marketing. Our goal is to move you a step ahead of the competition so you can unlock its leading edge functionality and truly wow your customers.
Sitecore is more than the sum of its parts and to make the most of the platform you should take advantage its marketing, content, personalisation and testing tools.
At Sagittarius, our aim is to help the brands we work with cultivate an army of loyal, lifelong customers. We do this by learning everything we can about your audience and then helping you unlock the touch points that will build a closer relationship.
Every interaction on your website has potential. Yes, there’s a data exchange – they learn about you and you learn about them – but the potential doesn’t end there. By utilising your personalisation potential, you harness the power to create a meaningful conversation with your customers that can continue long after users leave your site.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vehicula urna sem, in rutrum magna fermentum vel. Ut eleifend euismod justo et commodo. Donec vitae lacus quis sem volutpat feugiat.