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James Gray

VP Digital Marketing

With over 20 years of marketing experience across both B2B and B2C, James brings a wealth of knowledge from agency and in-house roles.

He blends a passion for data-led strategy with deep expertise in digital marketing, including SEO, content strategy, and paid advertising. This allows him to design seamless omni-channel journeys that convert across both online and offline touchpoints, ultimately driving sales. With a keen focus on AI's evolving role, he helps brands navigate new technologies to stay ahead.

Tech-agnostic, James works closely with clients and their existing platforms to streamline operations, unlock creativity, and drive significant, measurable growth.

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Content Operations, Digital Marketing & Media

The Google March 2025 Core Update: Who’s Up, Who’s Down & What’s Next?

Another month, another Google algorithm update shaking up the search rankings. The Google Core Update March 2025 is proving to be yet another ‘big one’, hitting websites hard and rewarding those who have been playing the long game with high-quality... Read more
AI & Automation, Personalisation & CRO

AI in Digital Marketing

More than 88% of brands use AI in Digital Marketing. The days of mass marketing blasts are fading faster than ever. Today’s consumers crave personalised experiences, and digital marketing needs to adapt. AI (Artificial Intelligence) is transforming the way we... Read more
Customer Experience (CX), Quality Assurance

The Power of Accessibility: Transforming SEO & Discoverability 

Why Accessibility Matters Beyond Compliance  Website accessibility is often framed as a legal requirement—an obligation to meet the Web Content Accessibility Guidelines (WCAG) and comply with regulations like the European Accessibility Act (Read more about what the EAA means for... Read more
Content Operations, Digital Marketing & Media

Staying Discoverable as Zero-Click Searches Dismantle Traditional Content Marketing 

For years, search marketing revolved around one goal: getting users to click through to your website. But in 2025, that playbook is becoming obsolete. The rise of zero-click searches means that Google, AI search engines, and other discovery platforms are... Read more
AI & Automation, Content Operations

The 2025 Blueprint for Scalable Digital Content

The Never-Ending Content Challenge For large enterprises, content is both an asset and a challenge. It sits at the heart of digital transformation, driving brand awareness, customer engagement, and revenue generation. But managing content at scale is a different story.... Read more
Digital Marketing & Media, Personalisation & CRO

Search in 2025: The Age of Connected Discoverability beyond SEO

As an agency firmly integrated into the digital marketing world for a couple of decades now, it’s important we share insights around changes that could impact our clients’ results. 2025 is set to be yet another year witnessing pretty unprecedented... Read more
Travel & Transport, AI & Automation

Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry

The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global environmental consciousness. It seems that the travel and tourism industry is starting to level-out again and travel in 2024 has... Read more
Ecommerce, Commerce & Experience Platforms

Sitecore Holiday Shopping Trends Report 2023

Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping right now. Working with Advanis, Sitecore surveyed over 2000 UK residents to understand their biggest concerns and motivators going into... Read more
Events, Commerce & Experience Platforms

Sagittarius Host Sitecore Customer & Partner events

Sagittarius is a proud Platinum Sitecore Partner, representing not only our commitment to delivering industry-leading digital transformation utilising Sitecore’s suite, but also a demonstrable leadership role in the Sitecore community. In support of this position, we regularly attend and sponsor... Read more
Remarkable News, Customer Experience (CX)

Sitecore Experience Awards

Sagittarius is always incredibly proud of the partnerships forged with our clients and even prouder when projects and campaigns are deemed worthy of award nominations. This month, we’re happy to announce valued partners YPO and Liontrust have both been awarded... Read more
Events, Remarkable News

Sagittarius sponsors YPO’s Big Day 2023

YPO, a leading public sector procurement organisation, kicks off the start of their 50th year of public service with their Big Day, an annual event bringing together the YPO workforce to celebrate the success of the organisation and its employees. ... Read more
Events, Remarkable News

Sagittarius ignites digital transformation for a second year at GITEX Global 2023

Sagittarius, a Platinum Sitecore partner and distinguished digital agency, proudly announces its sponsorship of GITEX Global 2023, marking a second consecutive year of partnership with the world’s largest and most inclusive tech event. This year, Sagittarius joins forces with Sitecore... Read more

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