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AEO & GEO Optimisation

Be the source AI trusts, and the answer your potential customers see first.

The Search Landscape Has Changed (Again)

Search has evolved from “10 blue links” to AI-generated answers and experiences. Tools like Google’s AI Overviews, Microsoft Copilot, Perplexity and ChatGPT now summarise, cite and recommend, often before a user clicks.

Traditional SEO still matters (and we do plenty at Remarkable), but Answer Engine Optimisation (AEO) and Generative Experience Optimisation (GEO) are now critical extensions.

  • AEO ensures your content is structured to be cited as the answer.
  • GEO ensures your digital footprint is optimised for AI-led experiences across channels.

Why It Matters

  • 40%+ of Gen Z now use AI tools like ChatGPT before Google
  • AI Overviews appear in 25% of Google queries—and rising
  • Brands are seeing 30–40% drops in traffic where AI answers upfront
  • “10 blue links” are being replaced by zero-click journeys
  • 18% of keywords triggered AI Overviews in July 2025 (112% rise since April)
  • Financial Services now sees 25% of queries generate AI Overviews
  • Discoverability is now multi-channel: Google, TikTok, Reddit, Instagram, AI
  • ChatGPT prompts are 2x longer than Google searches—content must answer complex, multi-part questions

How we do it

Remarkable helps you engineer your brand to be cited, trusted, and chosen by AI systems, from AI Overviews to conversational assistants, while driving measurable traffic, leads and revenue.

1. Comprehensive Audits & AI Visibility Assessment

We baseline your current position across traditional and generative search:

  • AI Overview Presence Check: Where and how often your brand appears in AI-generated answers.
  • LLM Citation & Mention Audit: Identify if and how you’re being referenced in ChatGPT, Copilot, Perplexity, and other AI assistants.
  • Entity & Knowledge Graph Health: Ensure your brand, products, and people are clearly understood by AI models.
  • Structured Data & Content Pattern Review: Check schema, machine readability, and fact formatting.
  • Competitive Benchmarking: Analyse why competitors are winning AI citations, and how to beat them.

2. Answer Engine Optimisation (AEO)

We optimise your information so AI can parse, trust, and re-use it.

  • Entity-first content architecture
  • Schema & fact packaging
  • AI-preferred answer formats (definitions, step-by-step guides, key facts)
  • Snippet & overview targeting
  • Source credibility improvements

3. Generative Experience Optimisation (GEO)

We engineer your content, data and interfaces for generative AI consumption.

  • Content assets AI models can easily cite
  • Provenance & trust signals
  • Performance & accessibility optimisations
  • Structured collections & APIs for data recall
  • Continuous assistant testing & iteration

4. Strategic Partnership

We work with your content, web development, and marketing/comms teams to embed AEO/GEO best practices into every part of your digital ecosystem.

5. Measurement & Continuous Improvement

  • Track AI Overview inclusion rates
  • Monitor LLM citations and coverage
  • Measure entity authority
  • Attribute AI-driven traffic and conversions

Search and Answer Engine Optimisation Articles

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Ready to Be the Answer?

Let’s make your brand the source AI trusts.

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