Kerzner International is a global luxury hospitality group behind iconic brands such as Atlantis, One&Only Resorts, and Rare Finds. With properties across the Middle East, Africa, Asia, and the Caribbean, Kerzner is known for delivering immersive, high-end experiences that blend innovation, culture, and personalised service.
Kerzner sought to redefine its digital estate to support a future-ready, omni-channel customer experience. The goal was to centralise content creation and delivery across websites, mobile apps, AR/VR, and in-room services, while enhancing the residential customer journey through a dedicated app.
Kerzner partnered with Remarkable to implement a composable architecture and a “Content Kitchen” framework. This enabled centralised content ideation and production, deployed dynamically across channels. The residential app discovery phase focused on mapping the customer journey from interest to post-sale services, supported by stakeholder interviews and agile delivery. A robust RFP process evaluated 27 systems and 16 vendors, culminating in a tech stack optimised for flexibility, scalability, and personalisation. The BI platform unified data across CMS, booking engines, and analytics tools, enabling predictive insights and campaign attribution.
Kerzner achieved measurable improvements in customer engagement and operational efficiency.
