Insights
Insight-driven, quality-focused content written by the experts.
Salesforce
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Salesforce
What is Salesforce, and How Much Does it Cost?
Understanding the value of Salesforce and the digital transformation potential with Unify CRM Consultancy’s CRM overview and pricing summary. Many companies face challenges in meeting evolving expectations due to various factors, including disconnected departments, siloed data, separate point solutions,... Read more
Events
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more
Salesforce
Ghada Fourane appointed as CEO of Unify
Remarkable Group (The Remarkable Group International) has appointed Ghada Fourane as CEO to head up its Unify Data & Analytics agency as part of its growth plans. Unify, the newest agency to join the Remarkable Group, is a specialist agency... Read more
Salesforce
Cultivating a Culture of Clean Data: The Training Imperative
Holistically training all new hires on data quality protocols ensures data integrity and positive customer experiences resulting in savvy data-driven decisions. There are countless claims about how data has become one of the most prized resources in any... Read more
Salesforce
4 Threats To Digital Transformation For Global Manufacturers
Our sister consultancy, Nemetos Tanasuk, asked different global manufacturers about their biggest predicted challenges heading into 2023. Digital transformation lands in the top biggest challenges expected by respondents at number three, with cybersecurity threats and rising costs of... Read more
Salesforce
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your competition. A company that strategically wants to put its customer at the heart of its business needs to think about... Read more
Salesforce
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected systems and data... Read more