Insights

Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more

Learn which Digital Experience Platform (DXP) is better when comparing Episerver vs Sitecore. Take a closer look at the key features of both technologies and which is best aligned with your business goals. Episerver and Sitecore at a glance Before... Read more

Investing in the right Content Management System (CMS) or Digital Experience Platform (DXP) for your organisation is key to ROI. Let’s be honest, no busy marketing team wants to be wasting their time or resources on navigating an overly complicated... Read more

Uncover what the Episerver Optimizely hybrid means for brands and the future of Digital Experience Platforms Is Episerver now Optimizely? Yes, Episerver is Optimizely. The longstanding leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP), completed its acquisition of Optimizely, the... Read more

Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more

According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more

You’re probably already aware that the General Data Protection Regulation (GDPR) will come into effect on the 25th May. Especially after receiving multiple messages from companies, asking for consent to continue to hold your information, just so they can still... Read more