Robert McGovern

Sitecore Optimisation Consultant

As a Sitecore Optimisation Consultant, Rob is involved in all things Sitecore and sits in the middle of our developers, designers, and the client, making sure that each project gets the most out of the Sitecore tools and features that are on offer.

In this composable world, Rob makes sure he stays on top of the latest tools and the features that become available for these tools on a regular basis.
He helps in pitching and implementing new Sitecore tools with both current clients and new clients, and you’ll generally find him working on strategic projects around content and personalisation as well as delivering training to clients.

Rob's been a Sitecore Strategy MVP for the last three years and have spoken at a number of Sitecore events in the region.

Rob's Insights

AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more

CRM

Why Your CRM Is Damaging Your Business

Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout. Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more

Digital Marketing

AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta

On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry. As user behaviour shifts, technologies mature,... Read more

Sitecore

Travel PPC: 8 Essential Tips

Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more