The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets.
Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust set of interconnected composable products for marketers covering the full content lifecycle from planning, to creation, to publishing, to analysis. Optimizely describes it as “the world’s first operating system for marketing”.
In this article, we explain how each of the products and tools features are used in the content lifecycle stages outlined below.
Optimizely One’s CMP is where content is Planned and Created using campaign and task workspaces to facilitate collaborative content creation. Visual calendars let every stakeholder see what work is planned and in progress, and work requests let editors submit requests for marketing materials or assets. The Idea Lab uses SEO and social share data to help you create and discover content that resonates with your audience.
Optimizely One’s DAM system is where content and assets are Stored. Content can be tagged to make it easier to find and use. Different versions and renditions can be created of a master asset. Folders and Collections can be used to manage assets, and an expiry date can be selected to control when assets can be removed from use.
The CMS is where the bulk of the action happens, where the web content is created, published, and adapted. Drag and Drop Authoring lets you create pages easily along with a Visual Editor, and In Context Editing lets you adapt it. You can manage your content in multiple languages and create different versions of it for personalisation. You can control who has access to what sections, and the Reporting tools tell you what’s happening and when.
Create Customer Profiles and Real-Time Segments to show Personalisation Campaigns to. Use Experience Templates to make creating experiences easy, and use the Visual Editor to manage personalised content. Reporting and Analytics shows which experiences are working and which aren’t.
Flexible testing lets you test components and experiences with real-time segments. Like with personalisation, use Experience Templates to create experiences and use the Visual Editor to manage content to be tested.
Track performance and optimise for what works with unified reporting dashboards that offer a single hub to visualise your analytics across customer data, operational reporting, analytics and more.
Remarkable are one of the world’s leading digital experience agencies. As a double Platinum Sitecore and Optimizely partner, we offer technology solutions to help brands build experiences that convert.
