// // A Beginner's Guide to Conversion Rate Optimisation (CRO)

Empowering success with an insightful Sitecore user group at Sagittarius HQ

19 August 2024

By: Lois Pickford

Category: Events

We were thrilled to host a recent Sitecore User Group (SUG) at our Shoreditch headquarters in London. This dynamic gathering of Sitecore professionals and enthusiasts explored the latest innovations in XM Cloud and Content Hub, providing a vibrant platform for knowledge exchange and community connection.

The Sitecore User Group was specifically designed for Sitecore professionals involved in delivery, implementation, and optimisation projects. The event drew developers, project managers, consultants, and marketers, providing the perfect space to learn from each other’s experiences. 

Adding Value for the Sitecore Community:

The primary aim of the Sitecore User Group was to create an open forum where Sitecore professionals could come together to exchange ideas, share experiences, and learn from one another. Sagittarius has long been committed to fostering a strong Sitecore community, and this event was a testament to that commitment.

By focusing on the practical aspects of XM Cloud and Content Hub, the event sought to address some of the most pressing challenges that Sitecore professionals face today. The goal was not only to educate attendees but also to empower them to implement these tools more effectively in their own projects. Whether it was through sharing best practices, discussing common pitfalls, or exploring new features, the event provided a wealth of knowledge that attendees could take back to their teams.

XM Cloud: An Implementor’s Perspective with Robert McGovern, Sitecore Optimisation Consultant at SagittariusAn implementation journey

There were four key sessions throughout the evening:

1. XM Cloud: An Implementor’s Perspective

Robert McGovern, Sitecore Optimisation Consultant at Sagittarius, and three-time Sitecore Strategy MVP,  provided an overview of lessons learned from implementing XM Cloud, highlighting its flexibility and scalability. His insights emphasised the importance of understanding XM Cloud’s unique aspects before embarking on a migration from XP to XM Cloud.

2. Critical Lessons Learned from XM Cloud

Dan Vella, Director of Professional Services at Sitecore shared his experiences with XM Cloud, discussing common challenges and effective solutions. His talk included Sitecore’s best practices for XM Cloud deployments, offering a strategic framework for attendees.

3. Content Hub: Features for Marketers

Peter Clisby, Sitecore Technology MVP,  explored Content Hub’s features from a marketer’s perspective, including its Digital Asset Management (DAM) and Content Marketing Platform (CMP) modules. He demonstrated how Content Hub supports streamlined content operations beyond just a media library.

4. Q&A and Open Discussion

Nick Towers, CEO of Remarkable Group concluded the event with an interactive Q&A session, where attendees discussed content migration, the transition from Experience Editor to Pages, and multi-site implementations. This session helped bring the Sitecore community together to address specific challenges and gather insights from various perspectives.

The Key Takeaways:

The SUG highlighted several positive advancements and shared insights on key topics. 

Content migration, though complex, benefits from structured approaches and flexible planning, leading to more successful outcomes. 

  • With XM Cloud being relatively new, attendees emphasised the importance of robust support for developers and the value of sharing experiences to streamline the transition. 
  • The discussion on moving from Experience Editor to Pages in XM Cloud underscored the need for clear communication about future integrations, which will help content editors adapt smoothly. 
  • For multi-site and multi-language implementations, attendees appreciated the practical strategies shared, whether using separate site nodes or a single global node. 
  • While transitioning from XP to XM Cloud, the group explored innovative ways to maintain personalisation capabilities, finding that Sitecore Personalize offers promising options to enhance XM Cloud’s features.

The Evening provided invaluable insights and fostered a spirit of collaboration within the Sitecore community. The event not only addressed the technical challenges of working with XM Cloud and Content Hub but also created a space for professionals to share their experiences and learn from one another. For anyone involved in Sitecore projects, the knowledge and connections gained from this event are sure to be invaluable.

Want to join our next Sitecore User Group? Sign up here to get notified and be part of the action!

Go back

Speak to our team

Want to find out more about the next SUG?

AI

AI Max for Search: Google Tightens Its Grip on the SERP

In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more
Optimizely

Is a DAM the Answer?

Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery, brand videos, brochures, social graphics, and files end up scattered across cloud drives, legacy systems, and desktops. The result? Duplication,... Read more
AI

AI’s Rapid Evolution: Embrace the Change

Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more
AI

The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility

When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more