Insights
Insight-driven, quality-focused content written by the experts.
Optimizely
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
HOW DO YOU LAUNCH A SUCCESSFUL MARKETING STRATEGY ON SITECORE EXPERIENCE COMMERCE?
More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been ranked by Gartner as the top WCM in terms of ability to execute for the eighth year running. It’s heralded... Read more
Optimizely
What does Digital Transformation really mean and how do you go about it?
According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Remarkable News
Wirehive 100 – Sagittarius Recognised for Fastest Growth 2019
Last Friday Wirehive announced their shortlists for the Wirehive 100 awards with Sagittarius nominated in the ‘Fastest Growth’ category for the second year in a row. Award season is in full swing and the whole agency team is buzzing with... Read more
CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY
The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This requires organisations to take a fresh strategy or approach to simply be able to reach their customer. Being able to... Read more
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth in e-commerce, which, whilst expanding the audience reach for many businesses, has also had a direct impact on the viability... Read more