Optimizely has been named the top Digital Experience Platform (DXP) in Gartner’s Magic Quadrant, overtaking Adobe for the first time in five years.
Gartner’s Magic Quadrant is a graphical ranking of technical providers, divided into four quadrants: Leaders, Visionaries, Challengers and Niche Players. These quadrants help consumers to decide which provider may best suit their needs based on their business goals. Optimizely has ranked at the top of the Leaders quadrant, making them the highest ranking DXP in the graph.
Matthew Dunn, Remarkable’s Optimizely Practice Lead and OMVP, said “Having worked with Optimizely for over 15 years, I’ve seen how its innovation and best-in-class acquisitions have shaped it into the leading DXP it is today. Gartner’s recognition is a well-earned testament to the value it brings to businesses striving to deliver exceptional digital experiences. With its latest roadmap announcements, it’s clear to me that Optimizely is not slowing down, and I’m eager to see how it continues to shape the future of DXPs.”
“Gartner’s recognition is a well-earned testament to the value it brings to businesses striving to deliver exceptional digital experiences.”
According to Gartner, Optimizely’s broad set of features combined with its rapid growth rate and simple, transparent pricing are what make it stand out from the competition.
The flexibility to use Optimizely or integrated capabilities creates a customisable experience, and this is enhanced by their integration of AI-powered personalisation tools to make each customer’s DXP as relevant as possible to their audience. Optimizely is growing faster than the industry average, is established globally, and meets the marketing function that it targets successfully. Here are some of the reasons for its huge success:
Optimizely’s adaptable ecosystem allows businesses to tailor their digital experiences to their audiences more readily. The rapidly changing landscape of digital experience means that DXP customers are seeking more adaptable and flexible solutions, putting Optimizely’s easily customisable ecosystem at the front of the race.
Optimizely One utilises AI in a unique way, incorporating AI-powered personalisation to help businesses provide unique and tailored experiences to their customers to drive engagement and customer satisfaction.
Optimizely’s transparent pricing model and scalable structure make it accessible to more customers and allow for an iterative approach as customers’ needs evolve.
Optimizely’s experimentation tools allow businesses to conduct A/B tests with content or web pages to see which works best for their audience, providing data-driven insights to help businesses refine their digital strategies. They also offer multivariate testing, allowing users to test multiple variables at once to see which combination works best.
Read the full report from Gartner here.
Optimizely can streamline your services and boost customer engagement with your business by revolutionising the digital experience that you deliver.
If you want to find out how Optimizely could transform your business’s digital platform, get in touch with Remarkable today.
Remarkable are one of the world’s leading digital experience agencies. As a double platinum Sitecore and Optimizely partner, we offer technology solutions to help brands build experiences that convert.
