Insights
Insight-driven, quality-focused content written by the experts.
AI
AI’s Rapid Evolution: Embrace the Change
Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more
AI
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more
Sitecore
Hexagon launches new website with Remarkable at HexagonLIVE 2025
We’re proud to share that Hexagon has just gone live with the first phase of its new global website hexagon.com, unveiled during HexagonLIVE 2025 in Las Vegas. It marks a major milestone in a far-reaching digital transformation initiative – and we’re honoured to... Read more
Digital Marketing
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by humans). We’re moving fast from a world where search engines just index content, to one where generative models synthesise, prioritise,... Read more
Travel & Transport
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Digital Marketing
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
AI
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
AI
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more