Digital Maturity in the Hotel Industry
Discover How The World’s Top Hotels Navigate Digital Effectiveness
Discover How The World’s Top Hotels Navigate Digital Effectiveness
Around 700 million people book their hotel stays online, with two-thirds of these reservations made directly on hotel websites. This is a golden opportunity for hotels: with online sales set to generate 80% of total revenue for hotels by 2027, hotels that embrace digital innovation can lead the industry.
The 2024 Digital Maturity Report for Hotel Groups shares in depth research and analysis of the digital effectiveness of the world’s leading 20 hotel groups and hotel digital transformation. The report uncovers unique insights and findings across 12 core aspects of digital, including:
We thoroughly examine the pros and cons of each hotel’s performance across these aspects, highlighting their influence on their overall digital maturity. The report also provides valuable insights and advice on airline digital transformation, offering every organisation an opportunity to enhance their digital strategy and increase their ROI.
The Digital Maturity Report has been created by Remarkable Group