In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a core driver of business growth, customer loyalty, and competitive advantage. In more recent years, with AI revolutionising content and campaign production, data unlocking hyper-personalisation, and consumers demanding seamless experiences across channels, the rules of engagement have changed.
Whether you’re a B2B powerhouse or an ambitious D2C brand, these 50 stats from trusted sources like Google, HubSpot, PWC, McKinsey, E-Consultancy, Salesforce, and many others show exactly why digital marketing is your biggest growth lever in 2025. Essentially, we’ve collated all the reasons you need to invest in digital marketing, so you don’t have to!
1. Companies with a strong digital marketing strategy see 2.8x higher revenue growth.
Source: Google/Econsultancy
2. Businesses that prioritise SEO generate 53% more website traffic and 40% higher conversion rates.
Source: HubSpot
3. Multi-channel marketing campaigns drive 24% higher ROI than single-channel efforts.
Source: Salesforce
4. Omnichannel customers have a 30% higher lifetime value than those who buy using only one channel.
Source: Google
5. Data-driven personalisation can deliver 50–100% improvements in marketing ROI.
Source: McKinsey
6. Brands using advanced marketing analytics are 1.6x more likely to outperform peers in revenue growth.
Source: Deloitte
7. Companies that blog consistently generate 67% more leads monthly than those that don’t.
Source: Demand Metric
8. 91% of marketers say marketing automation is essential for scaling efforts and ROI.
Source: Invesp
9. 86% of customers are willing to pay more for a great customer experience.
Source: PwC
10. Email marketing delivers an average ROI of $42 for every $1 spent.
Source: Litmus
11. 68% of online experiences begin with a search engine.
Source: BrightEdge
12. 75% of users never scroll past the first page of search results.
Source: HubSpot
13. SEO leads have a 14.6% close rate, compared to just 1.7% for outbound methods.
Source: Search Engine Journal
14. Sites that load in under 2 seconds have an average 15% higher conversion rate.
Source: Google PageSpeed Insights
15. Updating and republishing old blog posts can increase traffic by up to 106%.
Source: HubSpot
16. 54% of social media users use platforms to research products.
Source: GlobalWebIndex
17. 72% of consumers say they only engage with personalised marketing messages.
Source: SmarterHQ
18. 82% of smartphone users consult their phones on purchases they’re about to make in-store.
Source: Think with Google
19. Consumers exposed to a brand through 3 or more channels are 250% more likely to convert.
Source: Omnisend
20. Social media ads influence the purchase decisions of 71% of consumers.
Source: Sprout Social
21. Video on a landing page can increase conversions by 80%.
Source: Unbounce
22. Short-form video has the highest ROI of any content format (according to 21% of marketers).
Source: HubSpot State of Marketing 2024
23. Blog posts with images receive 94% more views.
Source: Jeff Bullas
24. Including a video in email increases click-through rates by 200–300%.
Source: Forrester
25. B2B marketers who prioritise blogging are 13x more likely to achieve positive ROI.
Source: HubSpot
26. 62.5% of marketers now use AI frequently in their daily tasks.
Source: HubSpot State of AI Report 2023
27. 84% of marketers say AI has improved their content efficiency and quality.
Source: MarketingProfs
28. Marketers using AI save over 1 hour per day on average.
Source: Statista
29. 75% of consumers trust content created by generative AI.
Source: Forbes Advisor
30. 63% of sales leaders say AI tools give them a competitive edge.
Source: Salesforce
31. 65% of AI-generated content ranks in Google within two months.
Source: Search Engine Journal
32. Top uses of AI in content: outlines (92%), idea generation (88%), research (80%).
Source: HubSpot
33. 68% of marketers say AI is helping them grow their careers and skill sets.
Source: Marketing AI Institute
34. Google Ads delivers an average return of $8 for every $1 spent.
Source: Google Economic Impact Report
35. Paid search generates 2x as many conversions as organic traffic.
Source: WordStream
36. Retargeting ads can increase conversion rates by up to 150%.
Source: Wishpond
37. Facebook ads have an average CTR of 0.90%, compared to 0.05% for display.
Source: WordStream
38. 93% of online experiences involve a search query — so paid search matters.
Source: Search Engine Land
39. It costs 5x more to acquire a new customer than to retain an existing one.
Source: Forbes
40. Increasing customer retention by 5% can increase profits by 25–95%.
Source: Bain & Company
41. 70% of consumers say connected experiences make them more loyal to brands.
Source: Salesforce State of Marketing Report
42. Customers who engage via multiple channels have a 90% higher retention rate.
Source: Aberdeen Group
43. Personalised homepage promotions increase conversions by 20%.
Source: HubSpot
44. 88% of marketers say first-party data is critical to their marketing success.
Source: Think with Google
45. Marketers using omnichannel strategies achieve 91% higher year-over-year retention.
Source: Omnisend
46. Voice search now accounts for 27% of global mobile queries.
Source: SEMrush
47. 60% of Gen Z consumers say social media is their top product discovery channel.
Source: Statista
48. By 2027, 80% of B2B interactions will occur in digital channels.
Source: Gartner
49. CMOs are expected to spend 38% of their budgets on digital in 2025.
Source: Deloitte CMO Survey
50. Businesses with documented digital strategies are 538% more likely to report success.
Source: CoSchedule State of Marketing Strategy
Digital marketing in 2025 is about more than just impressions and clicks, it’s about building intelligent, connected, and measurable experiences that engage customers across their entire journey to truly convert. The stats don’t lie and the data makes one thing clear: brands that invest in the right mix of content, technology, data, and creative thinking are winning in the fast-moving, hyper-competitive landscape of 2025 and beyond.
Use these stats to fuel your strategy, justify investment, and shape smarter conversations with your team and stakeholders, and when you’re ready to explore how Remarkable can help you develop your digital strategy, get in touch.
Remarkable are one of the world’s leading digital experience agencies. As a double Platinum Sitecore and Optimizely partner, we offer technology solutions to help brands build experiences that convert.
