Industry Reports

Read our leading industry reports on the latest trends and digital maturity, filled with valuable data to ensure you stay ahead within your sector.

Hotels

The Worlds Top Hotel Groups 2024 Digital Maturity Report

The 2024 Digital Maturity Report for Hotel Groups shares in depth research and analysis of the digital effectiveness of the world’s leading 20 hotel groups and hotel digital transformation. The report uncovers unique insights and findings across 12 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

Home & Furniture

The Annual Commerce Competency Report 2023/2024

Our report uses research and analysis of the commerce competency based on 10 key aspects of commerce including:

  • Basket Design
  • Payment Processing
  • Search Features
  • Responsiveness
  • Performance

Using industry tools, collected data and best practices, we’ve identified Home and Furniture brands who are getting it right, and those who are still falling short of their competitors. We also make suggestions on where brands can invest to improve each of these aspects.

Airlines

The Worlds Top Airlines 2024 Digital Maturity Report

The 2024 Digital Maturity Report for Airlines shares in depth research and analysis of the digital effectiveness of the world’s leading 50 airlines and airline digital transformation. The report uncovers unique insights and findings across 11 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

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