Insights
Insight-driven, quality-focused content written by the experts.
Salesforce
Why Your CRM Is Damaging Your Business
Take a look as Unify Data Consultancy reviews ways that CRM deployments can cause damage without the proper structure established. Why do nearly 65% of all CRM implementations fail? Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on... Read more
Salesforce
Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences. This article discusses how companies of all sizes can make better use of their data and realise the value that is locked... Read more
Salesforce
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and where business success needs accurate and consistent data about your customers, prospects, contacts, teams, suppliers and vendors. However, to be... Read more
Salesforce
How companies can use data to drive smarter business decisions
Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies of all sizes make better use of their data and realise the value that is locked within it. Unify enables... Read more
Salesforce
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel company in the world), which according to a recent Skift article, “is upping its technology budget for 2023 by 189% from... Read more
Salesforce
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business leaders as a potential high cost and risk. And with a study from Boston Consulting Group suggesting that nearly 70%... Read more
Salesforce
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions, especially in service industries and travel. Due to COVID and a high number of cancellations, especially for travel companies, delivering... Read more
Salesforce
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations. We are moving from a digital-first customer experience to a 1-1 mentality where customers seek instant gratification and responses their... Read more