Insights

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions available, Salesforce... Read more

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83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... Read more

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. ​In any modern organisation, technology plays an indispensable role. Among the myriad tools available... Read more

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The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations must develop... Read more