Robert McGovern

Sitecore Optimisation Consultant

As a Sitecore Optimisation Consultant, Rob is involved in all things Sitecore and sits in the middle of our developers, designers, and the client, making sure that each project gets the most out of the Sitecore tools and features that are on offer.

In this composable world, Rob makes sure he stays on top of the latest tools and the features that become available for these tools on a regular basis.
He helps in pitching and implementing new Sitecore tools with both current clients and new clients, and you’ll generally find him working on strategic projects around content and personalisation as well as delivering training to clients.

Rob's been a Sitecore Strategy MVP for the last three years and have spoken at a number of Sitecore events in the region.

Rob's Insights

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Sitecore

Hexagon launches new website with Remarkable at HexagonLIVE 2025

We’re proud to share that Hexagon has just gone live with the first phase of its new global website, unveiled during HexagonLIVE 2025 in Las Vegas. It marks a major milestone in a far-reaching digital transformation initiative – and we’re honoured to be... Read more
Digital Marketing

Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search

Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by humans). We’re moving fast from a world where search engines just index content, to one where generative models synthesise, prioritise,... Read more
Travel & Transport

Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?

The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more