Isabelle Stephen

Account Manager and Optimisation Consultant (MVP), UAE

As an Account Manager and Optimisation Consultant based in Dubai, UAE, Issy combines her passion for client success with expertise in CRO, personalisation, and digital strategy. With a strong background in Conversion Rate Optimisation (CRO) and personalisation, Issy is dedicated to driving impactful outcomes through data-driven strategies.

Specialising in optimising customer experiences across various CMS platforms, Issy is also a Sitecore Strategy MVP, ensuring that her insights align with industry-leading standards. Her role allows her to blend hands-on optimisation expertise with high-level strategic thinking, providing tailored, value-driven solutions for our clients.

Issy's Insights

Events

Driving Digital Experience with Sitecore at Gitex 2024

Driving Digital Experience Innovation with Sitecore Gitex Global 2024 in Dubai served as a premier global platform for tech leaders and innovators, and Sitecore’s presence—strengthened by its strategic platinum partner Remarkable (formerly know as Sagittarius)—made a powerful impression. From the... Read more

Sitecore

Unlocking Creativity with Sitecore XM Cloud Components

Creativity has become a key differentiator for brands. Brands should be continuously searching for ways to bring fresh, engaging content to their audiences while maintaining efficiency and consistency. Enter Sitecore XM Cloud’s components. Components is a powerful tool within Sitecore’s... Read more

Sitecore

Maximising Efficiency with XM Cloud Explorer Tool

Managing content efficiently is crucial for brands to stay ahead. Sitecore XM Cloud offers a suite of tools designed to streamline content creation and management. One of the standout features is the Explorer tool, which allows marketers and developers to... Read more

Sitecore

Could XM Cloud Be The Next Step In Your Digital Experience?

Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control over their content, enabling them to create, update, and manage digital assets efficiently. Thankfully, Sitecore’s XM Cloud,is a leading SaaS... Read more

Sitecore

Sitecore Personalisation for Enterprise Brands

Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and needs. 69% of customers want a personalised and consistent customer experience across multiple channels, both physical and digital. However, few... Read more

Sitecore

Sitecore Website Essentials

Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful website is only half the battle. Ensuring optimal performance is critical. A slow, complicated or generic website will cause frustration... Read more

Events

SUGMEA

We spoke to Issy Stephen, about her experience at Sitecore DX and presenting at SUGMEA in February. Issy is the youngest-ever Sitecore Strategy MVP and specialises in optimisation and digital strategy. “I recently had the incredible opportunity to attend Sitecore... Read more

Sitecore

Introducing Sitecore in School with BIMA Digital Day

This year I was lucky enough to take part in BIMA Digital Day. Digital Day is aimed at 11-16-year-olds and sees digital professionals head to schools for a day to inspire students and give them insight into the world of... Read more

Sitecore

Sitecore Connect: Unleashing the Power

Maintaining an engaging customer experience and personalised online presence is crucial for businesses. Sitecore, a leading digital experience platform, has been transformative in this sphere and one of the key components that elevates Sitecore’s capabilities in the new composable world... Read more

Sitecore

Benefits of Sitecore XM Cloud

In an ever-changing digital landscape, brands are looking for ways to grab the consumer’s attention best whether that be B2B or B2C. For brands to succeed in this changing landscape, they need to gain better control over their content. To... Read more

Sitecore

Sustainability in Digital Marketing

In a recent Sitecore SMAC webinar, Christine Bookless, a Sitecore Strategy MVP and Lead Sitecore Optimisation Consultant from Sagittarius, shared valuable insights on sustainable marketing practices. This blog focuses on Christine’s presentation, highlighting the environmental impact of digital advertising campaigns,... Read more

Sitecore

Sitecore vs Optimizely

When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born companies with CMS backgrounds and ties to the Microsoft ecosystem seem comparable at first glance. However, a closer examination reveals... Read more