Digital Maturity in the Airline Industry
Discover How The World’s Top Airlines Navigate Digital Effectiveness
Discover How The World’s Top Airlines Navigate Digital Effectiveness
The travel industry was hit hard by COVID, but a full recovery is expected by year-end according to the World Travel & Tourism Council. To win customers in this new era, airlines need to prioritise digital innovation.
Tech-savvy travellers are ready to fly again, and airlines can’t afford to be outdated. This report analyses the top 50 airlines based on customer satisfaction and their digital strategies. We’ll explore how they’re navigating the digital landscape to meet traveller expectations.
This is a golden opportunity for airlines: with 700 million people booking online and over half using travel apps, airlines that embrace digital innovation can soar.
The 2024 Digital Maturity Report for Airlines shares in depth research and analysis of the digital effectiveness of the world’s leading 50 airlines and airline digital transformation. The report uncovers unique insights and findings across 11 core aspects of digital, including:
We thoroughly examine the pros and cons of each airline’s performance across these aspects, highlighting their influence on their overall digital maturity. The report also provides valuable insights and advice on airline digital transformation, offering every organisation an opportunity to enhance their digital strategy and increase their ROI.
The Digital Maturity Report has been created by Remarkable Group