Investing in the right Content Management System (CMS) or Digital Experience Platform (DXP) for your organisation is key to ROI. Let’s be honest, no busy marketing team wants to be wasting their time or resources on navigating an overly complicated interface that doesn’t deliver the desired results. Episerver, now rebranded as Optimizely has been a favourite with enterprise-level businesses for many reasons, but notably the platform’s easy-to-use interface and powerful tools are what have made it a winning choice.
Episerver is a digital marketing tool that helps businesses to create website content and online experiences. It’s a .NET platform, which means it’s built using trusted Microsoft technology, making it highly secure and well-supported. Episerver continues to be one of the biggest enterprise-level platforms on the market and is recognised as an industry leader in these fields. Since 2015 Gartner has recognised Episerver as a leader and challenger in the digital arena and it’s no surprise when you consider the capabilities and benefits of the software.
Episerver customers can take advantage of a whole suite of tools to implement their marketing activity and achieve brilliant results after their website has been built professionally. The great thing about this DXP is that once your Episerver Partner has designed, built and launched your website using best practices, the interface is then incredibly flexible and easy for content editors and developers to work with. Editors don’t need to be technical experts to create or publish and can take advantage of the simple drag and drop feature, making content creation a smooth and painless operation.
Another benefit of choosing Episerver is the integration opportunities. Whether your brand is keen to enhance your performance through marketing automation, ecommerce , analytics or social media activity, Episerver can support your marketing goals. The acquisition (and then rebrand) of Optimizely has only improved its ability to supercharge your organisation’s marketing efforts. With additional experimental and optimisation technology, customers can truly unlock their digital potential and elevate their user experience to new levels. Episerver uses cloud technology, Microsoft Azure to allow websites to scale when traffic spikes, allowing brands to keep their customer experience at the forefront of their marketing no matter what changes.
