Insights
Insight-driven, quality-focused content written by the experts.
November 27, 2023
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences...
November 28, 2023
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean,...
December 8, 2023
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
December 21, 2023
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of...
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
January 2, 2024
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations....
January 2, 2024
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating...
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
January 3, 2024
Marketing for Tourism: The Biggest Mistakes
The tourism sector is soaring. More and more people are looking for their escape from reality heading into the new...
January 3, 2024
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions,...
January 4, 2024
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business...