Insights
Insight-driven, quality-focused content written by the experts.
October 2, 2026
Contentful A/B Testing: Contentful Personalization or Optimizely?
There are two main ways to A/B test content in Contentful: Contentful Personalization, the platform’s own experimentation and personalisation product,...
September 29, 2026
Every DXP is now an agent platform. Is your estate ready?
Optimizely, Contentstack and Acquia have dropped the DXP label, and Salesforce has switched the agents on. What it changes about the platforms you already pay for — and five questions to answer before your next renewal.
September 24, 2026
Remarkable shortlisted for Sitecore Business Impact Award
We’re proud to announce that Remarkable has once again been named a finalist in the Sitecore Digital Impact Awards. Our...
June 4, 2026
Sitecore acquires Scrunch – and your content estate is the point
Sitecore has acquired AI search optimisation platform Scrunch. For enterprise brands on Sitecore, the implications go well beyond a product announcement — they go to the heart of how buyers now find and evaluate you.
May 29, 2026
The Quiet Crisis in Asset Management: Why Legacy Firms Are Losing the Digital Race
There’s a version of this conversation that the asset management industry has been having with itself for about a decade. It...
May 21, 2026
Your CMS Can Now Write Your Copy. Here’s What That Means for Your Website.
Content teams have always faced the same pressure: publish faster, stay on-brand, and don’t let quality slip. For many organisations,...
May 19, 2026
Remarkable’s OMVPs Renewed for 2026
We’re thrilled to announce that four members of the Remarkable team have had their Optimizely Most Valuable Professional (OMVP) status...
April 28, 2026
The five things every marketer needs to know about the Optimizely CMS 13 launch
As an Optimizely Platinum Solution Partner – one of the first in the UK, no less – the team at...
April 21, 2026
Remarkable’s Highlights from SUGCON Europe 2026 in London
Another year, another SUGCON Europe in the bag. This year didn’t disappoint, with forty talks from Sitecore and the wider...
January 28, 2026
Speaking the Language of Leadership with Optimizely Experimentation
For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the...
January 21, 2026
Turning Optimizely Insights into Organisational Learning
Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see...
January 13, 2026
Scaling Experimentation Strategy with Opal AI
As organisations scale their experimentation practice, the challenge is no longer “Can we run experiments?” It becomes: Can we learn...