Insights

August 20, 2025

The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar

The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell,...

June 12, 2025

Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?

The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...

May 6, 2025

Travel PPC: 8 Essential Tips

Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...

May 1, 2025

The Future of Search and AI for the Travel & Hospitality Industry

How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape,...

May 1, 2025

SEO for airlines: the search performance report

With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...

December 12, 2024

Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry

The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global...

July 23, 2024

Creating Successful Hotel PPC Campaigns

All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...

June 19, 2024

Email Marketing For Hotels

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...

May 29, 2024

Hotel SEO Strategy 

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...

May 24, 2024

Hotels Using AI in 2024

AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...

May 22, 2024

Choosing the Best CRM Software for Hotels

May 15, 2024

Hotel Website Conversion Rate

Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...