CRM & Data, Microsoft 365 CRM
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to protect sensitive information, not only to comply with evolving regulations but also to maintain customer trust and safeguard their reputation.... Read more
CRM & Data, Microsoft 365 CRM
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic serves as a wake-up call to organisations worldwide, highlighting a significant gap between the deployment of CRM systems and their... Read more
CRM & Data, CX Strategy & Transformation
4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success
A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions at every touchpoint. The integration of a CRM system tailored to the unique needs and objectives of a business is... Read more
AI & Automation, CRM & Data
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the integration of Artificial Intelligence (AI) in Customer Service is no longer a futuristic concept but a concrete reality. This integration... Read more
CRM & Data, Customer Experience (CX)
5 Key Steps to Achieving Seamless Sales and Marketing Alignment
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging strengths, they create a unified approach that resonates with customers, propelling the organisation forward. This alignment is about a shared... Read more
AI & Automation, CRM & Data
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from disparate data sources can be multifaceted, hindering businesses from making informed decisions and stunting growth opportunities. Customer data unification is... Read more
CRM & Data, Customer Experience (CX)
Salesforce for Small Businesses: Cost-Effective CRM Solutions
In today’s dynamic and competitive business environment, effective customer relationship management is paramount for small businesses and startups. Salesforce, a reputable CRM platform, offers affordable solutions tailored to the unique needs of smaller enterprises. If you’re a small business owner,... Read more