Content Operations, Personalisation & CRO
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more
Ecommerce, Commerce & Experience Platforms
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce Cloud (B2C) Episerver Commerce B2C Cloud (now Optimizely) is a collection of tools, designed to empower marketers to drive their... Read more
Commerce & Experience Platforms, Customer Experience (CX)
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest and wind down as we lead into the festive season, but because it’s the time to make predictions for the... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Customer Experience (CX), Optimizely
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired in 2016 by Episerver to elevate the quality of the personalisation technology available to customers‘. The omnichannel personalisation vendor allowed Episerver to drive... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now... Read more
Commerce & Experience Platforms, Customer Experience (CX)
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of their customers’ spending dollars. The payoff for valued, great experiences are tangible: up to a 16% price premium on products... Read more
Customer Experience (CX), Personalisation & CRO
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like Sitecore Personalize are so useful for brands who want to make a splash when a customer interacts with them on... Read more
Customer Experience (CX), Design and Build
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users experience it. The best performing websites are intentionally planned so that each step your customer takes elicits a positive experience.... Read more
Commerce & Experience Platforms, Personalisation & CRO
The 4 Steps to Personalising Content on your Sitecore website
76% of consumers get frustrated when companies don’t use content personalisation. In 2022, consumers expect to be treated like an individual regardless of whether it is at their local cafe or corner shop, or on the online stores they visit.... Read more