Optimizely, Personalisation & CRO
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more
Customer Experience (CX), Optimizely
Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation
Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise their digital strategies. This is done in real time, leading to data-driven improvements and increased user engagement. By systematically experimenting... Read more
Customer Experience (CX), Optimizely
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can be the key to success. Continuous improvement is key, and one of the most powerful ways to achieve this is... Read more
Travel & Transport, Digital Marketing & Media
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
Customer Experience (CX), Personalisation & CRO
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t come close to this benchmark. Effective conversion rate optimisation strategies are essential for brands who want to increase the number... Read more
AI & Automation, Personalisation & CRO
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Customer Experience (CX), Personalisation & CRO
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and needs. 69% of customers want a personalised and consistent customer experience across multiple channels, both physical and digital. However, few... Read more
Content Operations, Personalisation & CRO
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the Gartner Magic Quadrant demonstrates the impact this product is making in the technology space for customers. After placing in the... Read more
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, Commerce & Experience Platforms
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter. This makes it imperative for... Read more