AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Visual Builder
Optimizely is a pioneering force in the digital experience space, and this is rapidly picking up pace as it scales up its offering. Opticon 2023 saw the announcement of lots of exciting things for the Optimizely product suite, especially marketing... Read more
AI & Automation, Optimizely
Opal AI: Your New Virtual Assistant
Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and marketing. It’s already reshaping how we do day to day business operations and organisations that embrace AI position themselves to... Read more
Content Operations, Customer Experience (CX)
Optimizely Graph
Optimizely Graph has emerged as a game-changing solution that is redefining the way businesses create, manage and deliver their content. Originally the technology was launched in summer 2023 with a heavy focus on content, however, Opticon 2023 unveiled further updates... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely SaaS
Optimizely, the leaders in digital experience platforms (DXP) held their annual conference Opticon 2023 in San Diego where they announced an exciting new product Optimizely One. An innovation which is going to revolutionise the world of content management systems (CMS).... Read more
AI & Automation, Commerce & Experience Platforms
Optimizely One
Optimizely, the leading digital experience platform (DXP) provider, recently held Opticon 2023 in San Diego, where they have revealed the pioneering marketing operating system: Optimizely One. A groundbreaking solution that delivers unparalleled levels of adaptability, ease of use, and authority... Read more
Customer Experience (CX), Optimizely
Optimizely Experimentation: A Comprehensive Guide To The Leading Platform
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely. The strategic union of leading forces in digital experience optimisation has been a turning point for DXP’s and since then... Read more
AI & Automation, Customer Experience (CX)
What Does Optimizely Do?
Businesses now have a one stop shop solution for managing content, conducting experiments and optimising customer experiences. It’s a powerful platform for customer engagement and business growth. The combination of the number one testing facilities in the world with over... Read more
Optimizely, Personalisation & CRO
Optimizely vs Sitecore
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market leaders. At a glance they seem very similar as both Optimizely and Sitecore are secure platforms developed in .NET web... Read more
Content Operations, Customer Experience (CX)
Optimizely CMS: Maximise Your Website’s Potential
Optimising your website’s content management system (CMS) is essential to staying ahead of the competition. Whatever your organisation’s digital goal is, Optimizely CMS has the power to elevate your digital marketing performance and deliver sophisticated online experiences. Content Creation Management... Read more