Commerce & Experience Platforms, Contentful
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in... Read more
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
AI & Automation, CRM & Data
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, CRM & Data
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of the fence you sit and what day it is. If you run a small business or work in accounts, then... Read more
AI & Automation, CRM & Data
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from the shock of coronavirus and many cutting costs or going out of business. Those that are most innovative and forward-thinking... Read more
CRM & Data, Customer Experience (CX)
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been ranked by Gartner as the top WCM in terms of ability to execute for the eighth year running. It’s heralded... Read more
CRM & Data, Personalisation & CRO
SITECORE 9. IT’S TIME TO UPGRADE. HERE’S WHY
With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they can make to their company. Before going into 2019, have you fulfilled your 2018 priorities yet? Here are the six... Read more